Trusted Family is based on the belief that families can create greater financial as well as non-financial value through increased cohesion between their members.

Our goal is to help families go beyond merely staying together, and to enable them to systematically identify and leverage their unique family assets. To accomplish this goal, we have built a set of solutions, which enable families to measure, track and manage towards internal cohesion.

At the heart of our approach is a purpose-built, modular and secure online platform. This, coupled with our family business expertise, equips us to deliver platform based advisory services across communication, education and societal strategies – the three key drivers of cohesion.

Trusted Family_WHO WE ARE

“As long as you remain united, you will be strong…” – M.A. Rothschild.

Trusted Family has key offices in Brussels, New York and Singapore. Independently and privately owned, Trusted Family is led by Co-Founder & CEO, Edouard Thijssen, and supported by a Board of Directors. We were created and are today majority controlled by several client families and management teams, who have invested in us with their own capital. Not dissimilar to the very families we serve, we have the vision and commitment for long-term success.

Today, more than 90 progressive business families across 25 countries share our vision for the future of the successful family.

Younited S.A, is the holding company for the Trusted Family brand, and for related brands and entities. Younited S.A. was incorporated in July 2007.

Should you wish to find out how to join our rapidly growing movement, contact us for a preliminary consultation.



Our team is comprised of skilled, caring and resourceful people from a diversity of professional backgrounds. Many, in fact, come from family businesses themselves. Founded in 2008 by two members of prominent, multi-generational family-owned businesses, we understand the many challenges that similar families face today.

Founders of Trusted Family:

  • Edouard Janssen, 6th generation, Solvay family business
  • Edouard Thijssen, 5th generation, Aliaxis family business

At Trusted Family, we work closely with our clients to build trusted relationships and create opportunities so they in turn can share and communicate between themselves.

As business families come to know us better, they soon discover a level of professional management experience and technological product expertise that serve their business needs well. Due to the sheer size and number of users on our platform, we have a unique advantage in being able to constantly develop and improve our services to meet the changing needs of our clients.

Edouard Thijssen

Management Team

Edouard Thijssen

Co-Founder & CEO

Edouard Thijssen is one of the Co-Founders of Trusted Family. With a passion for technology and innovation, he identified a gap in the market for a communications platform designed for multi-generational business families looking to communicate more efficiently in a secure manner. At age 21, he established Trusted Family.

Edouard is a 2007 graduate of the Solvay Business School, with an undergraduate management degree. He has also completed the Leading the Family Business program at IMD, Switzerland. Edouard was on his way to the London School of Economics when his entrepreneurial instincts drove him to launch Trusted Family. The rest is history. As founder, he led the company as CEO until 2011. Then acted as Head of Americas and concentrated on Business Development and Client Services in North and South America. Today, Edouard serves as CEO again since September 2016.

Paul Pratt

Management Team

Paul Pratt

Commercial Director

Paul has extensive experience developing businesses and teams in the Ultra High Net Worth and financial services sectors. Most recently, he founded SyJem, which worked with a number of families, helping them source family-recommended and originated co-investment opportunities. He is the former International Managing Partner of Family Office Exchange and acts as an advisor to his own family’s successful building company, which was established by his parents over 25 years ago. Paul leads the global sales effort at Trusted Family, working with our teams and clients across the world.

Karl Malmstrom

Management Team

Karl Malmstrom

Head of Client Success

Karl joined Trusted Family in 2013 and lead Trusted Family’s Advisory Services team, which helped clients increase their engagement. Currently, the same team is called Client Success team due to our new focus on Trusted Family's clients' success and satisfaction. Karl has a background in project management, IT and strategy consulting from Accenture where he also worked with Accenture Development Partnerships, a not-for-profit arm of Accenture. Karl is involved in his own family business evaluating start-up and other investment opportunities. Karl also has an MBA from INSEAD.

Phaedra Laermans

Management Team

Phaedra Laermans

Head of Operations

Phaedra joined the Trusted Family team in October 2013 and has been focused on building processes and setting up tools and reporting systems to support our sales teams in the different regions. Additionally, she manages finance, HR and overall administration. She graduated from Solvay Business School in 1992 and has held different positions in large corporations and SME’s, mostly as a project manager, business process manager and service operations manager.

Neel Mullick

Management Team

Neel Mullick

Head of Product & Information Security

Neel joined the team in January of 2014 as head of product, support and partnerships. Helping the product organization find the right balance between customer requirements and strategic growth, his main responsibilities include working with customers and users to understand their business requirements, and delivering features that meet these needs. In doing so, his focus is to build usable features that enhance cohesion and engagement within families; develop and communicate a product roadmap that seeks to bring optimal value to customers; and lead customers to increase adoption of our online platform within their families.

He has an extensive background in cross-industry product management and global business development, a Masters in Software Engineering from the Carnegie Mellon University and an MBA from INSEAD.

As of January 2017 Neel also acts as Chief Information Security Officer.



Click on some of the links below to see recent press about Trusted Family across the world.

Trusted Family Featuring in

The 2nd Edition of The International Family Offices Journal

January 2017

Read the insightful piece by Edouard Thijssen here: Turning Family Complexity Into Family Engagement 

Press Release – Trusted Family Leadership

Official Announcement: Co-Founder Edouard Thijssen leads as CEO

September 2016

Former CEO Joachim Vandaele Remains Non-Executive Director – Effective September 7th 2016 Read The Official Press Release Here

Family Business Magazine September/October Issue

Secure Online Family Portal For Better Family Communication

September 2016

Digital Innovation For Better Family Communication - Web, iPhone, IPad Read About The Benefits - Family Business Magazine

Family Office Elite Magazine

Why Next Gens Don't Care About Your Business - and how to turn it around

August 2016

How to engage your next generation members - text by Karl Malmstrom Read our piece - Family Office Elite Magazine

Marketplace Interview with Edouard Thijssen

Edouard Thijssen gives interview on family business complexities

July 2016

Meghan Juday & Dennis Jaffe are also featuring in the conversations. Listen to the recording and read the text here

Saudi Arabia – Family Owned Business Forum


April 2016

Edouard Thijssen speaks about family owned organisations in the world of governance at this Family Owned Business Forum in Jeddah.  Here is a press article from the region.

Saudi Family Owned Business Forum

see more Press articles



Trusted Family news, announcements and recent developments.

Edouard Thijssen

Press Release – Trusted Family Change In Leadership

07th September 2016


Former CEO Joachim Vandaele Remains Non-Executive Director

Read The Official Press Release Here


Edouard Thijssen at the Saudi Arabia Family Owned Business Forum

Edouard Thijssen, Co-founder of Trusted Family, was in Jeddah in April, speaking at the Family Owned Business Forum.  Edouard spoke about how to keep a family together over the generations, using case study examples.



Trusted Family, for the WealthBriefing European Awards 2016 in the categories of Client Communications & Reporting, and Best Implementation of a Technology Solution.

Showcasing ‘best of breed’ providers in the global private banking, wealth management and trusted advisor communities, the awards were designed to recognise companies, teams and individuals which the prestigious panel of judges deemed to have ‘demonstrated innovation and excellence during 2015’.

The winners will be announced in May.


Trusted Family appoints Wolfgang Hafenmayer as Head Of Impact Advisory

Wolfgang Hafenmayer joins Trusted Family as the Head of Societal Impact Advisory. He will oversee the company’s further expansion of its Societal Impact solutions for Business Owning Families.

Over the last eight years, Wolfgang built LGT Venture Philanthropy from scratch to a recognized global leader in impact investing. Having started with the support of the Princely Family of Liechtenstein.

Prior to this, Wolfgang gained rich experience in the industry as an investment manager with BonVenture. He also helped set up Forma Futura, a sustainable asset management company. Previously, he was the executive director of Consileon and also worked for Bain & Company.

With more than a decade of experience in impact investing and philanthropy, Wolfgang will be able to offer our clients outstanding service guiding their families in these fields.

see more News



Trusted Family is growing and we are always looking for smart, talented and energetic people to join our growing movement across the world. If you believe you have what it takes, get in touch with us below.

Current Opportunities

Sales Development Representative – Full Time – New York


About Trusted Family:

Trusted Family is based on the belief that multigenerational business-owning families can create greater financial as well as non-financial value through increased engagement between their members.

We deliver secure online communication and collaboration solutions to Family Businesses & Family Offices, our proprietary technology, and family understanding creates a personalized secure environment that enables:

  • Secure/accessible document archiving
  • Family/client member database management
  • Top-down communication
  • Efficient event management
  • Peer-to-peer communication

We work with over 100 Family Businesses & Single Family Offices in over 25 countries. For more information: www.trustedfamily.net


A dynamic, energetic, driven professional with a hunter mentality to drive our outbound lead generation. You do not back down from a challenge, you are always on the lookout for new goals to reach and to excel in what you are doing.

  • At least 3 years’ experience in outbound lead generation
  • Proven success in your past workplace
  • Ability to work independently
  • Drive and hunger to succeed
  • Experience of phone, email, and social media lead generation
  • English as a first language, Spanish as a second language is an advantage

Your role:

As a Sales Development Representative, you will be at the forefront of Trusted Family’s expansion strategy.

You will work closely with our Marketing and Business Development teams and will drive our outbound lead generation programs. Your main focus will be to increase the number of qualified leads we create.

We offer:

  • A dynamic market. You will be working in a growing niche market with brilliant networking, learning and earning opportunities.
  • Ambitious team & international work environment. Together with our global team, you will work hard to meet our ambitious goals. You will work from our office in Midtown Manhattan, New York, but you will be in daily contact with your colleagues in the UK, and in the headquarters in Brussels.
  • Growth.  In a young and energetic team, you will be receiving excellent market insights and also benefit from career opportunities as we grow.

Interested? Are you as ambitious as we are?

For any questions, contact us at [email protected]